Perfect Partner for Successful Market Entry: H&A Advices and Supports the Hongbo Group in Germany

When it comes to LEDs, energy-saving lamps or integrated lighting systems - Hongbo Group is the right place. The company from Fuzhou already is an established company within the lighting industry sector although its brand awareness is yet rather marginal within the European market. However this will soon change due to a large-scale investment program of Hongbo Group that targets the construction of several factories in Europe and the entry into foreign markets. For locating its new plants, the high-tech location Germany became the first choice for the lighting system manufacturer. Not least because Europe's largest economy is considered to be a pioneer in Industry 4.0.



The Hongbo Group received active support in the implementation of its investment program by Helis & Associates. H&A provided its customer detailed knowledge of the German and European markets and gave consulting advice whenever needed. Accompanied by Mr. Peter Helis, Managing Director of Helis & Associates, a management delegation of Hongbo Group reconnoitered several potential plant sites in


German states North Rhine-Westphalia and Saxony-Anhalt. Furthermore there were held very informative and constructive meetings with the organizations Berlin Partner for Economics and Technology GmbH, Investregion Leipzig and NRW Invest. During the visit, the delegation of Hongbo Group convinced itself of the benefits of Germany’s world-class infrastructure and the country’s business-friendly climate. At the same time the investment intention of Hongbo Group was received with great interest and gladness by the German economic development agencies. We look forward to continue our successful cooperation with our customer in the future.


Additionally we warmly welcome you to convince yourself of our consulting expertise and comprehensive market knowledge as well. We build you the bridge to new markets.

Information regarding our customer: The Fujian Hongbo Opto-Electronics Technology Co. Ltd. is a manufacturer of

various lighting products. The company was founded in 2005 and is part of the in Hongbo Group headquartered in Fuzhou (Fujian Province). The main products of Fujian Hongbo Opto-Electronics are LED lights and decorative lighting. The production process is designed according to international ISO-standards. All products

are safety certified. In the near future, the company will expand its operational business on markets outside China, especially in Europe. The Hongbo Group is committed further in regards of corporate social responsibility and emphasizes a friendly and respectful relationship with its employees.

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