Website owners always want to know who is looking at their website. This type of information can be very valuable to any website owner. It allows websites to customize themselves to their visitors, develop products for their target audience and even see where a company needs to improve their advertising. For example, if you provide online education you can find what kind of online college degrees are searching more by students . You’ll introduce those education at your site in future. One of the most popular ways that websites find out information about visitors to their website is through a program known as a statcounter.
A statcounter is a program that can be downloaded and installed onto a website. It will track and gather information about the visitors to a website so that the website owner will know who is viewing the page and where they got the name of the website from.
Here is a look at some of the information that a statcounter can provide a website owner.
Location
A statcounter can tell website owners exactly where a website visitor is located. This information is based off of the IP address of the user, so it might not be the exact location of the visitor but it gives site users a general idea of the country, state and city that the visitors are from.
Web Browser
A statcounter can also tell website owners exactly what type of web browser is being used to view the website. This is beneficial because the information can be used when a website owner is developing a website. It allows them to tailor forms, ads and the look of the website for the popular web browsers that are being used.
Where the Visitor Came From
Statcounters can also tell website owners where the visitor came from. Many statcounters will show what link was clicked or how the website visitors found the website. This is helpful because it allows website owners to know where the traffic is coming from.